A guide on influencer marketing

What is influencer marketing?

Put simply, influencers are people who promote your products for you online. You can only reach so many people through your own social media accounts without paying for ads. This is why teaming up with an influencer is a sure-fire way to maximise your reach. Sometimes, influencers are happy to promote your business in exchange for free product. Other times, they charge per post or story. These details need to be agreed upon before you send a product (more info below).

For influencer marketing to be effective, you need to ensure that the influencer speaks to your ideal audience (aka potential customers). It doesn’t really matter if someone has a thousand followers or a million, as long as the people who follow them are engaged and interested.

What can influencers bring to the table?

Now you know what an influencer is, here’s why we think you should work with them:

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