About Nathalie

As an eCommerce enthusiast and the founder of The efficiency hub, Nathalie loves solving problems and finding ways to run businesses more efficiently. Whether it’s the design or development of a website, logistics and operations processes or the customer service approach – if there’s anything that could do with a little refining, she's on the case!
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Techy words explained


A/B testing Comparing two versions of a web page or email campaign to see which one performs better is called A/B testing or split testing. API [...]

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