What is keyword research and do I need it?
What is keyword research? To put it simply, keyword research is the process of finding which words your ideal client is typing into Google when searching for your product or service. This may seem simple enough, but more often than not the best keywords are not what...
How a vegan condom brand is making carrying condoms as normal as hair-ties
If you're into sustainable living, you've probably heard of Jonny by now. Available online as well as in store across multiple retailers, these almost-too-pretty-to-use vegan condoms are taking Australia by storm. Headed up by 3 friends, Bec Villanti, Samantha Eades...
Know your customer: Free persona template
Knowing your ideal customer is absolutely crucial to building a brand that sells. Without it, you essentially take a stab in the dark when trying to create useful, relevant content and market your products. Before you do this exercise however, think about why you...
How to create a stellar unboxing experience
You know the anticipation when you ordered something special online and are waiting for it to arrive? The rush of dopamines you experience when you open up the box and unwrap layer by layer until you finally hold your new possession in your hands? It's all about...
How to create the instore feeling online
Have you ever walked past a window display so beautiful that you just had to quickly duck in and check it out? When the packaging alone makes you want to hand over your money just so you can keep the box forever? Or you wish you could live in a store because it's...
How to rank first on Google
Let's be real here for a minute: SEO is a mysterious area of eCommerce. It's difficult because big agencies have done a great job at making you feel like it's difficult and can never be mastered without their help. So why even try? Because the basics of SEO...
How Email Marketing Can Elevate Your eCommerce Business
Email is sometimes overlooked in favour of its flashier digital marketing cousins (looking at you Facebook ads and Instagram influencers). But with its low cost and easy set-up, there are more than a few reasons you should re-consider this ol’ faithful. In fact, when...
How To Authenticate Your Domain With Mailchimp
Why authenticate your domain? Firstly, authenticating your domain is different to verifying it. When you set up your Mailchimp account, you were most likely prompted to verify your domain to confirm that you own it (through an email confirmation). This is enough to...
Review: 10 Content Ideas For Instagram Stories
What it’s about: Your Digital Ninja provides a straight-to-the-point article with bonus eBook exploring different ideas on how to promote your business using Instagram Stories. Who it’s for: Instagram Stories newbies and everyone interested in how to promote their...
Podcast Review: ‘Zero Budget Marketing’
What it’s about: The Fizzle Show is a raw, hilarious podcast. In this episode (126), the hosts discuss how businesses can work with a low budget using growth hacking and guerrilla marketing approaches. Who it’s for: If you enjoy dramatically bursting out into song and...
Podcast Review: ‘Where Brand Marketing Fits’
What it’s about: Traction's guest speaker Nancy Go, head of brand marketing at Wayfair, speaks about the significance of businesses that embrace brand marketing. She discusses what this means for start-ups and for larger cooperations and compares the differentiation...
eBook Review: How To Fail At Almost Everything And Still Win Big By Scott Adams
What it’s about: Learning how to fail and even embrace it is not an easy task. In a nutshell, Scott Adams summarises the business failures in his life story in a quirky way with a lesson to be learnt – thirty-odd chapters with thirty-odd small stories / lessons. Who...
Podcast Review: ‘Three Ways To Be More Social On Social Media’
What it’s about: A quick, fun and straightforward podcast that refreshes 3 key areas to bring the social back to your social media game. Who it’s for: Everyone! Whether you’ve just entered the social media game and need some pointers, or are an experienced social...
Brand Inspo: Frank Body’s Email Marketing
If you’re looking for some brand inspiration, you’ve come to the right place.You know we’re all about personalised marketing that aims to connect with a niche audience, and of course we love brands who live by this concept. eDMs (aka email newsletters) can be a super...
How To Be A Good Leader
What is the definition of leadership? A leader is someone who goes first, who takes the risks before anyone else does and chooses to look after their people. Do you ever spend much time thinking about how to be a good leader? Chances are you’re too busy most of the...