How To Authenticate Your Domain With Mailchimp
Why authenticate your domain? Firstly, authenticating your domain is different to verifying it. When you set up your Mailchimp account, you were most likely prompted to verify your domain to confirm that you own it (through an email confirmation). This is enough to...
Review: 10 Content Ideas For Instagram Stories
What it’s about: Your Digital Ninja provides a straight-to-the-point article with bonus eBook exploring different ideas on how to promote your business using Instagram Stories. Who it’s for: Instagram Stories newbies and everyone interested in how to promote their...
Podcast Review: ‘Zero Budget Marketing’
What it’s about: The Fizzle Show is a raw, hilarious podcast. In this episode (126), the hosts discuss how businesses can work with a low budget using growth hacking and guerrilla marketing approaches. Who it’s for: If you enjoy dramatically bursting out into song and...
Podcast Review: ‘Where Brand Marketing Fits’
What it’s about: Traction's guest speaker Nancy Go, head of brand marketing at Wayfair, speaks about the significance of businesses that embrace brand marketing. She discusses what this means for start-ups and for larger cooperations and compares the differentiation...
eBook Review: How To Fail At Almost Everything And Still Win Big By Scott Adams
What it’s about: Learning how to fail and even embrace it is not an easy task. In a nutshell, Scott Adams summarises the business failures in his life story in a quirky way with a lesson to be learnt – thirty-odd chapters with thirty-odd small stories / lessons. Who...
Podcast Review: ‘Three Ways To Be More Social On Social Media’
What it’s about: A quick, fun and straightforward podcast that refreshes 3 key areas to bring the social back to your social media game. Who it’s for: Everyone! Whether you’ve just entered the social media game and need some pointers, or are an experienced social...
Brand Inspo: Frank Body’s Email Marketing
If you’re looking for some brand inspiration, you’ve come to the right place.You know we’re all about personalised marketing that aims to connect with a niche audience, and of course we love brands who live by this concept. eDMs (aka email newsletters) can be a super...
How To Be A Good Leader
What is the definition of leadership? A leader is someone who goes first, who takes the risks before anyone else does and chooses to look after their people. Do you ever spend much time thinking about how to be a good leader? Chances are you’re too busy most of the...
eBook Review: ‘From 0 to 50K Monthly Blog Views In 3 Months’
What it’s about: Blogging In Progress' Emma lists 20 things that are tried and tested, and helped her gain 50K+ monthly blog views! Who it’s for: Aspiring blog writers, starters in marketing, start-up business owners, anyone interested in (mostly) organic growth. What...
Review: Pinterest Starter Guides
What it’s about: Pin2Win by Lola Mack presents a series of to-the-point and easy-to-follow Pinterest guides. From setting up your business account to clever techniques on how to get noticed on Pinterest – there’s something for everyone. Who it’s for: Anyone who sells...
Techy Words Explained
A/B testing Comparing two versions of a web page or email campaign to see which one performs better is called A/B testing or split testing. API Application Programming Interface. An API allows one application, such as Mailchimp, to communicate (or ‘talk’) to another...