How to price your products right

How to price your products right

Do you struggle with putting a price on what you do and often downplay the value you add to other people's lives? You're not alone. It can be tricky to establish your own value and acknowledge the effort you put into what you do, which is why most people have so much...

Brand inspo: Email marketing by Who Gives A Crap

Brand inspo: Email marketing by Who Gives A Crap

For the quirky and light-hearted, here’s some one-of-a-kind email marketing. Who Gives a Crap is a company that sells toilet paper. Not just any old toilet paper, but Australia’s number one toilet paper (no pun intended) for customer satisfaction, recognised by...

What is keyword research and do I need it?

What is keyword research and do I need it?

What is keyword research? To put it simply, keyword research is the process of finding which words your ideal client is typing into Google when searching for your product or service. This may seem simple enough, but more often than not the best keywords are not what...

Know your customer: Free persona template

Know your customer: Free persona template

Knowing your ideal customer is absolutely crucial to building a brand that sells. Without it, you essentially take a stab in the dark when trying to create useful, relevant content and market your products. Before you do this exercise however, think about why you...

How to create a stellar unboxing experience

How to create a stellar unboxing experience

You know the anticipation when you ordered something special online and are waiting for it to arrive? The rush of dopamines you experience when you open up the box and unwrap layer by layer until you finally hold your new possession in your hands? It's all about...

How to create the instore feeling online

How to create the instore feeling online

Have you ever walked past a window display so beautiful that you just had to quickly duck in and check it out? When the packaging alone makes you want to hand over your money just so you can keep the box forever? Or you wish you could live in a store because it's...

How to rank first on Google

How to rank first on Google

Let's be real here for a minute: SEO is a mysterious area of eCommerce. It's difficult because big agencies have done a great job at making you feel like it's difficult and can never be mastered without their help.  So why even try? Because the basics of SEO...

How email marketing can elevate your eCommerce business

How email marketing can elevate your eCommerce business

Email is sometimes overlooked in favour of its flashier digital marketing cousins (looking at you Facebook ads and Instagram influencers). But with its low cost and easy set-up, there are more than a few reasons you should re-consider this ol’ faithful. In fact, when...

How to authenticate your domain with Mailchimp

How to authenticate your domain with Mailchimp

Why authenticate your domain? Firstly, authenticating your domain is different to verifying it. When you set up your Mailchimp account, you were most likely prompted to verify your domain to confirm that you own it (through an email confirmation). This is enough to...

6 content mistakes that send customers running

6 content mistakes that send customers running

Content marketing is more than a buzz term – it goes to the very heart of how humans communicate. We are storytellers. We use anecdotes and analogies to engage our audience while we inform and influence. But there’s no point in telling your stories if no-one is...

Why your ‘Why’ matters

Why your ‘Why’ matters

As humans, it is in our nature to focus on the ‘What’ and ‘How’ - What do we have to accomplish and how are we going to do it? These are functional aspects and of course they are very important parts of running a business. However, what’s often neglected is what sits...

Podcast review: ‘Zero Budget Marketing’

Podcast review: ‘Zero Budget Marketing’

What it’s about: The Fizzle Show is a raw, hilarious podcast. In this episode (126), the hosts discuss how businesses can work with a low budget using growth hacking and guerrilla marketing approaches. Who it’s for: If you enjoy dramatically bursting out into song and...

Podcast Review: ‘Where Brand Marketing Fits’

Podcast Review: ‘Where Brand Marketing Fits’

What it’s about: Traction's guest speaker Nancy Go, head of brand marketing at Wayfair, speaks about the significance of businesses that embrace brand marketing. She discusses what this means for start-ups and for larger cooperations and compares the differentiation...

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