All our articles All Brand Story Operations Creative Brand Awareness Customer Loyalty Customer Loyalty How to handle difficult customer situations Customer Loyalty 4 simple ways to reward your customers Operations Should I register for GST to sell on a marketplace? Brand Story Podcast Review: ‘Defining Personal Customer Profiles’ Brand Story What are you promising your customers? Brand Story A guide to building your brand personality Brand Story Brand archetypes that represent order Brand Story Brand archetypes that represent connection Brand Story Brand archetypes that stand for change Brand Story Brand archetypes that represent freedom and spirituality Customer Loyalty Simple ways to incorporate a loyalty program and what to look out for Customer Loyalty The benefits of a loyalty program for small business Customer Loyalty How Uber implemented a successful loyalty program Brand Story What to do when you’re not making any sales Operations What is drop-shipping? Brand Story Feel like an imposter? Here’s how not to. Operations Pros and cons of selling on a marketplace Brand Awareness 7 things to keep in mind when pitching to a journalist Brand Awareness A guide on influencer marketing Brand Awareness How to effectively reach your audience when you’re just starting out Brand Awareness Why we love Smart.bio for Instagram Brand Awareness How to turn popup visitors into loyal customers Brand Awareness Beating the trade show overwhelm as a first-time business owner Brand Awareness How to create a memorable popup launch event Brand Awareness How to promote your popup store Brand Awareness How to find complementary brands for a popup collaboration Brand Awareness What budget do I need for a popup store? Brand Awareness How to find the right space for your popup store Brand Awareness What is a popup store? Brand Awareness 4 reasons why you should consider a popup store Operations The risks of using a legal template Operations The challenges of running an online marketplace Customer Loyalty What’s the best time to send emails to your subscribers? Customer Loyalty 5 ways to use social proof in your business Brand Story What’s in it for your customers? Brand Story Believing in your product: Leaf Supply’s advice on getting started Brand Awareness How to network as an introvert – our top 5 tips Brand Awareness Why do I need an Email Welcome Series? Operations How to minimise the risk of damage during delivery Operations How to prepare for the Christmas rush as a small business Brand Awareness Why aren’t my ads working? Brand Story Why every brand needs a story and how to write your own Creative How to write copy that has personality and converts Customer Loyalty A small business guide to running competitions Brand Awareness What is SEO? Creative What image files to expect from a photoshoot Brand Story Features vs benefits – the key elements to making sales online Creative How to brief your copywriter Creative How to brief your graphic designer Operations How to set up your Instagram Business account Brand Story How one creative candlemaker turned her worst fears into a business Brand Awareness Should I add a blog to my website? Brand Story What your customers are looking for Creative How to write compelling product descriptions Operations Why offering returns is important if you sell beauty products Operations How to price your products Brand Awareness How to stand out on a marketplace Customer Loyalty 5 ways to validate your customer profiles Customer Loyalty 5 thank-you card ideas to keep customers coming back Operations Should I use a website popup? Creative The two most important types of product photography Customer Loyalty Brand inspo: Email marketing by Who Gives A Crap Operations What does customer service look like for online stores? Operations Why you should offer free shipping Brand Story Podcast review: ‘Calling all introverts: How you can build a personable brand’ Customer Loyalty Improve Your Email Deliverability Brand Awareness What is keyword research and do I need it? Brand Story Building a brand with a strong message Brand Story Know your customer: Free persona template Customer Loyalty How to create a stellar unboxing experience Operations How to create the instore feeling online Brand Awareness How to rank first on Google Customer Loyalty How email marketing can elevate your eCommerce business Operations How to authenticate your domain with Mailchimp Brand Awareness 6 content mistakes that send customers running Brand Story Why your ‘Why’ matters Brand Awareness Podcast review: ‘Zero Budget Marketing’ Brand Story Podcast review: ‘Where brand marketing fits’ Brand Awareness 7 tips for a successful business blog Customer Loyalty eBook review: ‘How To Fail At Almost Everything And Still Win Big’ by Scott Adams Brand Awareness Podcast review: ‘Three Ways To Be More Social On Social Media’ Customer Loyalty Brand inspo: Frank Body’s email marketing Customer Loyalty How to be a good leader Brand Story Book Review: Start With Why by Simon Sinek Operations Techy words explained
