How To Authenticate Your Domain With Mailchimp

How To Authenticate Your Domain With Mailchimp

Why authenticate your domain? Firstly, authenticating your domain is different to verifying it. When you set up your Mailchimp account, you were most likely prompted to verify your domain to confirm that you own it (through an email confirmation). This is enough to...

Review: 10 Content Ideas For Instagram Stories

Review: 10 Content Ideas For Instagram Stories

What it’s about: Your Digital Ninja provides a straight-to-the-point article with bonus eBook exploring different ideas on how to promote your business using Instagram Stories. Who it’s for: Instagram Stories newbies and everyone interested in how to promote their...

Podcast Review: ‘Zero Budget Marketing’

Podcast Review: ‘Zero Budget Marketing’

What it’s about: The Fizzle Show is a raw, hilarious podcast. In this episode (126), the hosts discuss how businesses can work with a low budget using growth hacking and guerrilla marketing approaches. Who it’s for: If you enjoy dramatically bursting out into song and...

Podcast Review: ‘Where Brand Marketing Fits’

Podcast Review: ‘Where Brand Marketing Fits’

What it’s about: Traction's guest speaker Nancy Go, head of brand marketing at Wayfair, speaks about the significance of businesses that embrace brand marketing. She discusses what this means for start-ups and for larger cooperations and compares the differentiation...

Brand Inspo: Frank Body’s Email Marketing

Brand Inspo: Frank Body’s Email Marketing

If you’re looking for some brand inspiration, you’ve come to the right place.You know we’re all about personalised marketing that aims to connect with a niche audience, and of course we love brands who live by this concept. eDMs (aka email newsletters) can be a super...

How To Be A Good Leader

How To Be A Good Leader

What is the definition of leadership? A leader is someone who goes first, who takes the risks before anyone else does and chooses to look after their people. Do you ever spend much time thinking about how to be a good leader? Chances are you’re too busy most of the...

Review: Pinterest Starter Guides

Review: Pinterest Starter Guides

What it’s about: Pin2Win by Lola Mack presents a series of to-the-point and easy-to-follow Pinterest guides. From setting up your business account to clever techniques on how to get noticed on Pinterest – there’s something for everyone. Who it’s for: Anyone who sells...

Techy Words Explained

Techy Words Explained

A/B testing Comparing two versions of a web page or email campaign to see which one performs better is called A/B testing or split testing. API Application Programming Interface. An API allows one application, such as Mailchimp, to communicate (or ‘talk’) to another...