How to price your products right
Do you struggle with putting a price on what you do and often downplay the value you add to other people's lives? You're not alone. It can be tricky to establish your own value and acknowledge the effort you put into what you do, which is why most people have so much...
Brand inspo: Email marketing by Who Gives A Crap
For the quirky and light-hearted, here’s some one-of-a-kind email marketing. Who Gives a Crap is a company that sells toilet paper. Not just any old toilet paper, but Australia’s number one toilet paper (no pun intended) for customer satisfaction, recognised by...
What is keyword research and do I need it?
What is keyword research? To put it simply, keyword research is the process of finding which words your ideal client is typing into Google when searching for your product or service. This may seem simple enough, but more often than not the best keywords are not what...
How a vegan condom brand is making carrying condoms as normal as hair-ties
If you're into sustainable living, you've probably heard of Jonny by now. Available online as well as in store across multiple retailers, these almost-too-pretty-to-use vegan condoms are taking Australia by storm. Headed up by 3 friends, Bec Villanti, Samantha Eades...
Know your customer: Free persona template
Knowing your ideal customer is absolutely crucial to building a brand that sells. Without it, you essentially take a stab in the dark when trying to create useful, relevant content and market your products. Before you do this exercise however, think about why you...
How to create a stellar unboxing experience
You know the anticipation when you ordered something special online and are waiting for it to arrive? The rush of dopamines you experience when you open up the box and unwrap layer by layer until you finally hold your new possession in your hands? It's all about...
How to create the instore feeling online
Have you ever walked past a window display so beautiful that you just had to quickly duck in and check it out? When the packaging alone makes you want to hand over your money just so you can keep the box forever? Or you wish you could live in a store because it's...
How to rank first on Google
Let's be real here for a minute: SEO is a mysterious area of eCommerce. It's difficult because big agencies have done a great job at making you feel like it's difficult and can never be mastered without their help. So why even try? Because the basics of SEO...
How email marketing can elevate your eCommerce business
Email is sometimes overlooked in favour of its flashier digital marketing cousins (looking at you Facebook ads and Instagram influencers). But with its low cost and easy set-up, there are more than a few reasons you should re-consider this ol’ faithful. In fact, when...
How to authenticate your domain with Mailchimp
Why authenticate your domain? Firstly, authenticating your domain is different to verifying it. When you set up your Mailchimp account, you were most likely prompted to verify your domain to confirm that you own it (through an email confirmation). This is enough to...
6 content mistakes that send customers running
Content marketing is more than a buzz term – it goes to the very heart of how humans communicate. We are storytellers. We use anecdotes and analogies to engage our audience while we inform and influence. But there’s no point in telling your stories if no-one is...
Why your ‘Why’ matters
As humans, it is in our nature to focus on the ‘What’ and ‘How’ - What do we have to accomplish and how are we going to do it? These are functional aspects and of course they are very important parts of running a business. However, what’s often neglected is what sits...
Podcast review: ‘Zero Budget Marketing’
What it’s about: The Fizzle Show is a raw, hilarious podcast. In this episode (126), the hosts discuss how businesses can work with a low budget using growth hacking and guerrilla marketing approaches. Who it’s for: If you enjoy dramatically bursting out into song and...
Podcast Review: ‘Where Brand Marketing Fits’
What it’s about: Traction's guest speaker Nancy Go, head of brand marketing at Wayfair, speaks about the significance of businesses that embrace brand marketing. She discusses what this means for start-ups and for larger cooperations and compares the differentiation...
eBook review: ‘How To Fail At Almost Everything And Still Win Big’ by Scott Adams
What it’s about: Learning how to fail and even embrace it is not an easy task. In a nutshell, Scott Adams summarises the business failures in his life story in a quirky way with a lesson to be learnt – thirty-odd chapters with thirty-odd small stories / lessons. Who...