Book Review: Start With Why by Simon Sinek


Very few people or companies can clearly articulate WHY they do WHAT they do. By WHY I mean your purpose, cause or belief – WHY does your company exist? WHY do you get out of bed every morning? And WHY should anyone care? – Simon Sinek

Do you enjoy what you do?

Have you ever found yourself working day-in and day-out, feeling stressed or un-motivated? Maybe you find it a challenge to motivate your team and find overall there’s just something lacking?

This happens to us all from time to time, but often, the reason for feeling this way is because we forgot our core focus, the Why behind the hustle. Without reminding ourselves why we’re doing something, any task becomes a chore, including running a business.

Without knowing why we’re doing something, we lack focus and leadership, and we probably don’t enjoy whatever it is we’re doing.

Businesses that are solid from the inside out know exactly who they are, and understand what values and offerings they can bring to the table for their customers.

In his book Start with Why, Simon Sinek talks about the key factor to tackling those issues and building a strong core: Starting with your Why.

What it’s about

We’ll be honest – this is not a hand-holding book. It won’t give you step-by-step guidelines on how to run your business.

However, what this book does offer is so much more important:
It provides a fresh perspective on how to approach business and helps you explore the underlying thought processes involved to creating long-term success through meaning and purpose.

Sinek takes broad-view concepts and breaks them down in a way that is practical, easily digestible and enlightening.

Who it’s for

It’s for everyone who wants to build a lasting and meaningful brand with purpose.
But more importantly, it’s for people who want to enjoy what they do everyday, build true connections and inspire their employees and customers to become a part of their collective journey.

Why we think it’s such a great read

This global bestseller serves to both educate and inspire by skipping out on all the boring jargon and offering engaging ideas and insight.

Exploring the success stories of inspiring leaders, such as Martin Luther King Jr and Steve Jobs, Sinek analyses what they did, how they did it and most importantly, why they did it.

In addition, we loved reading about Sinek’s own personal experiences and thoroughly enjoyed his clever use of analogies to demonstrate how everyone can apply his philosophy to their own everyday situations, from grocery shopping to establishing a business.

Start with Why by Simon Sinek is not about creating an ambiguous value proposition that doesn’t mean anything. It’s about defining why you’re doing what you’re doing, finding purpose and adding meaning to the everyday, and loving every minute of it.

People don’t buy WHAT you do, they buy WHY you do it. – Simon Sinek

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