Brand archetypes that represent connection

The need to connect to others

As humans we have an inherent desire to connect with others on an emotional level. This desire is so strong, we would label it a need. And whilst some people thrive in social settings, like parties or networking events, others might not. But that doesn’t invalidate that instinctive need for connection.

Whether you’re an introvert or an extrovert, it’s this motivation to form connections with people that explains why we all display similar patterns of behaviour, thought and emotion. If your brand focuses primarily on this need to connect, read on to see which archetype sounds the most appealing to your audience.

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The 12 Jungian archetypes are divided into four categories of core desires that motivate humans to do the things they do. Check out the others next:

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