Brand archetypes reflect instinctive human desires that are in each and every one of us – some desires are stronger than others. As we established in our previous post, the desire to explore spirituality and freedom is one of four overarching motivations within the Jungian archetype model. Brands that echo this emphasis on freedom will attract a loyal audience with a similar desire to follow their journey and what they stand for.
Is your brand/ audience driven by the pursuit of freedom and spiritual connection? If so, check out the three archetypes that belong to this category:
If you're keen to keep reading, sign up to our free membership waitlist and we'll let you know when we'll launch.
A $5 monthly account fee applies when you have a balance greater than zero at any time within the month. Your first payment is payable up front to complete your purchase. To view the full Terms and Conditions please click here
