The desire to explore spirituality and freedom
Brand archetypes reflect instinctive human desires that are in each and every one of us – some desires are stronger than others.
As we established in our previous post, the desire to explore spirituality and freedom is one of four overarching motivations within the Jungian archetype model.
Brands that echo this emphasis on freedom will attract a loyal audience with a similar desire to follow their journey and what they stand for.
Is your brand/ audience driven by the pursuit of freedom and spiritual connection?
If so, check out the three archetypes that belong to this category:
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The 12 Jungian archetypes are divided into four categories of core desires that motivate humans to do the things they do. Check out the others next:
