Brand archetypes that represent order

The need for structure and order

Structure and order are an important part of society and provide a sense of control, predictability and, ultimately, safety.
Archetypes within this category seek to provide guidance and structure through authority, innovation, or compassion.

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The 12 Jungian archetypes are divided into four categories of core desires that motivate humans to do the things they do. Check out the others next:

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