Brand archetypes that stand for change

The desire to create change and leave a legacy

Passionate about the need for change, brands with these archetypes take matters into their own hands and pave the way for others to follow. They are visionary problem solvers and actively looking for ways to make an impact.

Even though they aren’t afraid to start tough conversations, they aren’t always motivated by a specific cause.
More so, they want to know that they have done their bit to changing the world, whether that’s through paving the way to ending poverty or by bringing wonder and awe into people’s lives.

Ultimately, they want to know they have done their part to making the world a better place; they want to leave a legacy.

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The 12 Jungian archetypes are divided into four categories of core desires that motivate humans to do the things they do. Check out the others next:

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