What is SEO?

What is SEO?

Oh, the anxiety this three-letter acronym has brought to the online world! SEO is difficult, technical, time-consuming, expensive… all the things that send shivers down our spine. Or, is it? If you’re one of the many people who cringe at the mere thought of...

Should I add a blog to my website?

Should I add a blog to my website?

How often have you been told to “add a blog to your website and the sales will come”? Whilst it is true that the more words you add to your website, the more material Google has to show in search results (which then increases traffic to your site), it is important to...

What is keyword research and do I need it?

What is keyword research and do I need it?

What is keyword research? To put it simply, keyword research is the process of finding which words your ideal client is typing into Google when searching for your product or service. This may seem simple enough, but more often than not the best keywords are not what...

How to rank first on Google

How to rank first on Google

Let's be real here for a minute: SEO is a mysterious area of eCommerce. It's difficult because big agencies have done a great job at making you feel like it's difficult and can never be mastered without their help.  So why even try? Because the basics of SEO...

6 content mistakes that send customers running

6 content mistakes that send customers running

Content marketing is more than a buzz term – it goes to the very heart of how humans communicate. We are storytellers. We use anecdotes and analogies to engage our audience while we inform and influence. But there’s no point in telling your stories if no-one is...

Podcast review: ‘Zero Budget Marketing’

Podcast review: ‘Zero Budget Marketing’

What it’s about: The Fizzle Show is a raw, hilarious podcast. In this episode (126), the hosts discuss how businesses can work with a low budget using growth hacking and guerrilla marketing approaches. Who it’s for: If you enjoy dramatically bursting out into song and...

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