How to write copy that has personality and converts

How to write copy that has personality and converts

How important are the words on your website? Does anyone even read the copy on your website or is it more important to have pretty images? If copy does matter, how do you know what you've written is "good enough"? Especially if you’ve never been much of a writer?So...

How to brief a photographer

How to brief a photographer

Whether you decide to take your own product photos or hire a professional photographer, you should end up with the following files: All product image files in png (with a transparent background) and/or jpg (solid background)All lifestyle shots in png and jpgIf you...

How to write compelling product descriptions

How to write compelling product descriptions

A great product description is half the job done. Ever read a product description so well-written it made you want to click 'buy' right away? If you haven't, boy, you're missing out. Take this description of a bottle of wine: "This fine drop smells of vanilla and...

The two most important types of product photography

The two most important types of product photography

If you want to maximise your sales online, you need great images. In the world of eCommerce, you're not only competing against other online retailers, but also against bricks-and-mortar stores. One huge advantage they have over online stores is that customers get an...

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