What is keyword research and do I need it?

What is keyword research and do I need it?

What is keyword research? To put it simply, keyword research is the process of finding which words your ideal client is typing into Google when searching for your product or service. This may seem simple enough, but more often than not the best keywords are not what...

Know your customer: Free persona template

Know your customer: Free persona template

Knowing your ideal customer is absolutely crucial to building a brand that sells. Without it, you essentially take a stab in the dark when trying to create useful, relevant content and market your products. Before you do this exercise however, think about why you...

How to rank first on Google

How to rank first on Google

Let's be real here for a minute: SEO is a mysterious area of eCommerce. It's difficult because big agencies have done a great job at making you feel like it's difficult and can never be mastered without their help.  So why even try? Because the basics of SEO...

How Email Marketing Can Elevate Your eCommerce Business

How Email Marketing Can Elevate Your eCommerce Business

Email is sometimes overlooked in favour of its flashier digital marketing cousins (looking at you Facebook ads and Instagram influencers). But with its low cost and easy set-up, there are more than a few reasons you should re-consider this ol’ faithful. In fact, when...

Review: 10 Content Ideas For Instagram Stories

Review: 10 Content Ideas For Instagram Stories

What it’s about: Your Digital Ninja provides a straight-to-the-point article with bonus eBook exploring different ideas on how to promote your business using Instagram Stories. Who it’s for: Instagram Stories newbies and everyone interested in how to promote their...

Podcast Review: ‘Zero Budget Marketing’

Podcast Review: ‘Zero Budget Marketing’

What it’s about: The Fizzle Show is a raw, hilarious podcast. In this episode (126), the hosts discuss how businesses can work with a low budget using growth hacking and guerrilla marketing approaches. Who it’s for: If you enjoy dramatically bursting out into song and...

Podcast Review: ‘Where Brand Marketing Fits’

Podcast Review: ‘Where Brand Marketing Fits’

What it’s about: Traction's guest speaker Nancy Go, head of brand marketing at Wayfair, speaks about the significance of businesses that embrace brand marketing. She discusses what this means for start-ups and for larger cooperations and compares the differentiation...

Brand Inspo: Frank Body’s Email Marketing

Brand Inspo: Frank Body’s Email Marketing

If you’re looking for some brand inspiration, you’ve come to the right place.You know we’re all about personalised marketing that aims to connect with a niche audience, and of course we love brands who live by this concept. eDMs (aka email newsletters) can be a super...

Review: Pinterest Starter Guides

Review: Pinterest Starter Guides

What it’s about: Pin2Win by Lola Mack presents a series of to-the-point and easy-to-follow Pinterest guides. From setting up your business account to clever techniques on how to get noticed on Pinterest – there’s something for everyone. Who it’s for: Anyone who sells...

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