Know your customer: Free persona template

Know your customer: Free persona template

Knowing your ideal customer is absolutely crucial to building a brand that sells. Without it, you essentially take a stab in the dark when trying to create useful, relevant content and market your products. Before you do this exercise however, think about why you...

Why your ‘Why’ matters

Why your ‘Why’ matters

As humans, it is in our nature to focus on the ‘What’ and ‘How’ - What do we have to accomplish and how are we going to do it? These are functional aspects and of course they are very important parts of running a business. However, what’s often neglected is what sits...

Podcast Review: ‘Where Brand Marketing Fits’

Podcast Review: ‘Where Brand Marketing Fits’

What it’s about: Traction's guest speaker Nancy Go, head of brand marketing at Wayfair, speaks about the significance of businesses that embrace brand marketing. She discusses what this means for start-ups and for larger cooperations and compares the differentiation...

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