How to price your products right

How to price your products right

Do you struggle with putting a price on what you do and often downplay the value you add to other people's lives? You're not alone. It can be tricky to establish your own value and acknowledge the effort you put into what you do, which is why most people have so much...

How to create the instore feeling online

How to create the instore feeling online

Have you ever walked past a window display so beautiful that you just had to quickly duck in and check it out? When the packaging alone makes you want to hand over your money just so you can keep the box forever? Or you wish you could live in a store because it's...

How to authenticate your domain with Mailchimp

How to authenticate your domain with Mailchimp

Why authenticate your domain? Firstly, authenticating your domain is different to verifying it. When you set up your Mailchimp account, you were most likely prompted to verify your domain to confirm that you own it (through an email confirmation). This is enough to...

Techy words explained

Techy words explained

A/B testing Comparing two versions of a web page or email campaign to see which one performs better is called A/B testing or split testing. API Application Programming Interface. An API allows one application, such as Mailchimp, to communicate (or ‘talk’) to another...

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