Founder & eCommerce Strategist

Nathalie

She-wolf pack leader & ultimate enabler

Together, great people can create awesome things – they just need a leader. Enter Nathalie.

Recognising an opportunity to help small creative businesses dominate online without all of the hoopla that comes with agency life, Nathalie combed her talent network for the very best and formed the efficiency hub, the ultimate digital hub and one-stop-shop for artisan business owners.

She thinks analytically and executes creatively, having worked with companies such as MyHouse, Pacific Magazines and Sephora, as well as over 900 creative makers during her years at hardtofind.com.au to develop tailored, cost-efficient strategies to promote growth and exceptional customer service.

One conversation with this eCommerce aficionado will have you re-thinking everything about the way you run and market your creative business (for the better!).

Luckily for us Nathalie is a big believer in giving back to her industry and regularly shares her expertise. She has been featured in publications such as Foundr Magazine and SmartCompany and regularly speaks on panels and webinars. Keep an eye out for where she pops up next – or there will be guaranteed FOMO!

Digital Content & CX Specialist

Alison

Turning empathy into a digital superpower

Armed with a passion for human-centric design and all things digital, Alison’s goal is to turn your customer journey from ‘stuck in traffic’ to ‘epic road trip’.
With more than 13 years’ experience in communications, she knows how to talk with your audience – better yet, she understands them.

This straight-talking, dumplings-obsessed Buffy fangirl will step into your customers’ shoes to discover ways you can delight them and keep them coming back for more.

From simple UX tweaks and effective emails to nailing blog post content that engages, Alison is your go-to gal for all those why-didn’t-I-think-of-that-before improvements. And she has some serious credentials to back her up, having worked with major media brands including News Corp and New Idea Food, as well as helping hundreds of small e-commerce retailers during her stint as Head of Content at award-winning online marketplace hardtofind.

Web developer

Marco

Talks the talk, and walks the (moon) walk

Theory is nice and all, but there’s nothing like real-life experience.
Marco has been developing websites since that So Fresh mixtape played from your chunky Sony walkman – so yeah, a while. Just because he got his start in the 90s, doesn’t mean he’s stuck there. Marco is always one step ahead of the latest technology trends to ensure that whether your website is in need of a tidy up, or a full-scale overhaul his approach is the right one.

Rewind a few years and Marco was working with some of the world’s biggest brands including Nestle, Telstra and IBM. But he won’t bamboozle you with acronyms or technicalities – in fact, he works pretty dang hard to serve it to you straight and deliver a transparent solution in plain English.

SEO and Google Ads Specialist

Eric

More effective than the Bat Signal

Once you’ve found your market, you need them to find you; that’s where Eric comes in.
Using SEO and Google Ads strategies tested and honed on the agency battlefield, Eric will turn your company from the Invisible Woman to the Incredible Hulk, leaving you saying, “I’ve never felt more seen!”

With more than 5 years’ experience and over 100 success stories in his portfolio, Eric combines his business savvy (he has a Bachelor of Finance), caring nature (he’s an accredited nurse) and entrepreneurial spirit to understand your unique business needs and uncover the best search solutions.

When he’s not helping small businesses reach the top of the rankings, Eric loves to paintball, scuba dive and go to karaoke. Thankfully, his SEO abilities are far better than his singing.

Illustrator, Creative Director and Stylist

Simon

Once upon a time there was an epic storyteller…

Let’s get real, so often we judge a book by its cover. Unfortunately that’s just how we roll. Fortunately, we have a killer illustrator, creative director and stylist on the efficiency hub team.

Simon’s speciality (some may call it sorcery) is creating imagery that takes consumers on a journey.
For the past 15 years Simon has created branded editorial content for some big international names including Tesco, Marks & Spencer, Colgate, Toni & Guy and Morrisons.
Whether it’s print, digital, mobile, social media or video, Simon’s stunning visuals engage consumers and brands.

This talented UK-export now resides on the sunny Queensland coast. Simon made sure he left the gloomy weather back home, but – luckily for us – packed his a super-fresh perspective. From moodboards, wireframes – a complete new brand identity – whatever you dream for your ecommerce business, Simon will deliver it.

Copywriter

Nell

Questionable search history, unquestionable talent 

After five years in the copywriting biz, Nell has learnt to keep Google’s safe-search off when deep-diving for the really juicy bits that will make businesses stand out from their competitors. Nell’s background as a not-so-secret spy/federal intelligence agent has trained her how to pinpoint a business’s most interesting anecdotes, facts and figures and thread them together to tell a super compelling story.

Nell’s not just a word-nerd but is also big on numbers and loves the analytical side of counting visits and clicks, almost as much as the copywriting.
She frequently uses her magical powers to help sustainable and values-led brands effectively communicate their ‘change-the-world’ missions.

When Nell isn’t at her keyboard being supervised by her cat, Arthur, you’ll likely find her decked out in diamantes and feathers and salsa or samba dancing up a storm.

Photographer

Ben

Die-hard story capturer and camera collector

Ben may own over 100 cameras, but he knows that a great photographer is so much more than their gear. They need to understand exposure, light, depth of field – and their subjects.

His talent and passion for capturing the unique stories of people and things via high quality – and often breathtaking – photographs has won him a wealth of awards.
He’s also shown his work at over 24 exhibitions in his hometown of Adelaide and across Australia. Ben’s keen eye for the extraordinary will hunt down the beauty in the mundane to elevate your business beyond stock standard photography.
He also has secret set of Tetris-wizarding skills that assist with his fast-thinking and problem solving while out in the field.

Copywriter & Blogger

Emma

Email Marketer

April

Ridiculous email expertise, incoming!

There’s nothing better than the sweet, sweet sound of a click-to-purchase. April is well versed in the art of click rates, open rates and, of course, the creme de la creme – conversion rates.
She’s been at the email game for years (namely as Showpo’s chief email officer) and knows all the brilliant lil’ secrets to creating epic emails that sell.

There’s a reason why email has the potential to be the top revenue driver for ecommerce brands. Often it’s not about adhoc sends, but carefully curated automations. Whether your database is super-sized or still growing, April has a knack for spotting opportunities that help business take the next leap – wherever they are in their journey.
She balances engaging content with tech know-how to ensure your emails are not only being delivered, they’re being read. **Cue that sweet click-to-purchase soundtrack **

Copywriter & Editor

Sabrina

Selling witticisms, not things

Sabrina’s approach is different. Rather than spin-up traditional sales copy, she starts conversations.

With a background in editorial (you’ll find her words at Kidspot.com.au, Women’s Fitness, Men’s Fitness, Men’s Health, AskMen.com, Good Health, Australian Women’s Weekly, body+soul and many more) and the author of two books, A Fantastic Sex Life… And How to Get It! and The Little Book of Bogan Baby Names, Sabrina understands the power of authenticity and connection.

Her trademark witty and conversational tone is perfect for presenting complex information in easy-to-grasp, engaging terms that will resonate with your audience.
She loves immersing herself in a brand’s ethos and weaving her word magic to bring it to life, in a real non-I-have-stuff-to-sell-you-right-now way.

Sabrina loves working with eCommerce businesses to uncover their brand story and create unique and downright interesting copy. Born in Canada, Sabrina now lives on the Sunshine Coast with her husband and three young daughters and spends as much time singing the Frozen as she does putting pen to paper.

Copywriter & Content Creator

Penny

Professional word wrangler

Penny’s superpower is making sense of your message when you can’t.
She helps brands define their USP and find their voice so they can reach their target audience – and their goals.

With a background in editing, she’s also a gun at spotting typos and putting apostrophes in their place. With 15 years’ experience working in publishing both in Australia and the UK, there isn’t much that Penny hasn’t written about.
She thrives on sharing compelling stories, whether that’s your start up’s inspirational journey or a comprehensive guide to the best cafes in Byron Bay (her home, lucky duck!).

She loves meeting business owners who are chasing their own version of awesomeness and helping them craft their message. You’ll find Penny’s byline in many leading Australian magazines, including Women’s Health, Country Style and body+soul, and she’s worked with digital brands including Collective Hub and Lonely Planet.

Email Automation Expert

Karina

Crosses on the green man, but runs with scissors

If you’re after a fail-proof, rock solid email marketing strategy to take your business to the next level, Karina will sort you out – and then some.
With almost a decade of experience in digital marketing land, she knows when to push the boundaries (so you keep an edge on your competitors) and when to tow the line to ensure your email is actually hitting inboxes and not being flagged as spam.

Once she has a handle on your business and goals, she’ll draw on her know-how to automate, automate, automate so those conversions roll in while you’re counting sheep.

She knows how to keep things lean after spending 7 years running the marketing team at a start up company, but also how to scale quickly and efficiently. Some companies under her expert care include Showpo, Coco Republic and Pet Circle.

Copywriter & SEO Expert

Erin

Saves the smoke, brings the fire

People don’t read content.
Spoiler alert: It’s not them, it’s you.

It’s Erin’s job to serve you up engaging, scannable copy that is written to actually be read.
Instead of peppering text with convoluted jargon, Erin unscrambles heavy-going ideas and concepts so that your visitors – and Google – easily understand what you’ve got on offer.

Brisbane-based Erin is an SEO-fanatic and ensures all copy is geared for SEO and comes complete with relevant keywords and Google-friendly titles. She has written copy for a range of businesses and outlets but cites brands Student Flights and The Urban List as her favourites because of the adventures and VIP access to cheese festivals. Who doesn’t love a little work perk?! (especially tasty ones).

Graphic Designer

Annie

The smell of freshly printed pages is her fragrance of choice

Annie loves to create – and she’s spent over 6 years doing just that!

Her exposure to multiple projects with fashion and homewares at the helm (think brands like Camilla, Jets Swimwear, The Iconic and MyHouse) has definitely guided her style over the years.

Nothing gets her knickers-in-a-knot more than the realist san-serif typeface, Impact – except perhaps someone vandalising a magazine by dog-earing its corners!

She is motivated by perfection, creating immaculate layouts in both print and digital. Above everything, Annie believes that consistency is key to communicating a strong brand message that consumers can relate to.

She can handle a project from conception to completion and goes to great lengths to ensure that each pen stroke or click of the mouse is positively contributing to a brand’s visual identity – whether that’s a sales report, event invitations, a press release or website imagery.

Pinterest Expert

Lola

Pin it to win it

Be helpful, be visual and inspire on Pinterest and you’ll reap the ($$$) rewards.
Lola helps eCommerce businesses supercharge their web traffic by pinning oh so pretty things. Of course it’s way more complex than that, but after 20 years in corporate IT Lola knows how to simplify things for maximum impact – so that you get to enjoy the lucrative results without the thumping headache.

Lola has worked with dozens of savvy creators to set them on the right Pinterest path. It all comes down to purpose and strategy and Lola will help you identify yours. If there’s a change to the platform Lola is onto it right away, massages it until it’s palatable and then serves it straight up to you. It’s little wonder that she’s had clients who have increased their Pinterest engagement by 5000% in the first month!

While other eCommerce businesses may be faffing around (read: flushing their budget) on other saturated social channels you can slide on in under the Pinterest radar.

Small Business PR

Susie

The smaller the package, the better

Specialising in public relations for SMEs, Susie from Hullabaloo PR understands how to make your small business make a big splash.
Whether you’re online or have a physical premise like a pop-up shop or café, Susie will help summon a stampede of loyal customers.

Susie loves looking out for “the little guy” and brings her creative approach to ensure small businesses harness their PR power. PR is more than being in the news, it’s about building relationships with customers and the community around you.

Susie first discovered her knack for ‘PR with a difference’ whilst tasked to create an array of catering, retail and leisure services, within a busy Naval Base. From concept to open day, each outlet was successfully created with a unique personality, aimed at a very specific market.
She’s continued this signature formula of using unique and quirky concepts to connect businesses with the community around them.

Graphic Designer

Kaitlin

Fresh, bold design & dancing

Kait’s designs radiate just as much fun as living room dance parties and spontaneous cartwheels. As a globe-trotting graphic designer, Kait takes inspiration from the places she visits, typically gravitating towards unique projects where she can use interesting colours and shapes to showcase fierce personality.

She’s worked on everything from an 80s-themed National Campaign to the re-branding of Zen Music Festival. But it’s not always a rave, Kait knows how to tailor things as required and collaborates with purpose driven groups and individuals to bring their brands to life. When Kait’s not busy creating or cartwheeling, you’ll find her snacking on fajitas.