The perfect idea to start your own business isn’t always obvious

Building a business on something you’re passionate about makes perfect sense. But what if you could build a business based on your worst nightmare as an aims to overcome your fears?

We spoke to Waan from You, Me & Bones about how she did exactly that.

As a former front-end web developer, it wasn’t Waan’s lifelong dream to build a candle business. So how did her bestselling baby doll head candles enable Waan to backflip her career and turn candle-making into a full-time gig?

Read on to find out how a love of candle-making, fear of dolls and interest in anatomy all came together to create one hell of a quirky origin story.