How to brief your graphic designer

Briefing a designer can be tricky when you don’t know how to write a proper brief. Things can get lost in translation and before you know it, the end result looks nothing like you imagined or things you assumed would be delivered simply aren’t. The last thing you want is to argue with your designer and part ways on bad terms. Luckily, most issues can be completely prevented if you provide a comprehensive brief beforehand. Let’s learn how to do that.

What is a design brief?

Put simply, a design brief is a document that is used to capture what your business does, who your audience is, what you want to get done and why, before designing a logo, website, or any marketing materials. This document ensures that everyone involved is on the same page and understands what the end result needs to be.

You may have an in-house graphic designer, so a business background or detailed brief can seem unnecessary. However, don’t be fooled – this can quickly go downhill.
Direction is key for graphic designers regardless if they are in-house or an external freelancer. If you have a vision, your designer wants to hear it to get their own creative juices flowing!

Now that we know what a brief is, let’s get to the HOW, so no designer (or you) are left feeling uncertain about the end product and wondering why it didn’t work out.

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