How to brief your copywriter

by | Mar 20, 2020 | Creative

Why do you need a copywriting brief?

This might sound familiar: You outsourced a copy job – it was actually a pretty simple job, but you are finding that maybe, you could have done it better yourself given the back and forth, and time it has taken to get it right.

So, what’s making it all so complicated, fiddly and difficult to get concepts or the business brand message across to your copywriter? Chances are – it’s not them, it’s you.

It’s not totally a blame game though, a lot of copywriters read an initial job and think “They sent examples and I get what they want, no need to complete a brief”. Ah, and that right there people, is where it can all go so horribly wrong.

When there’s no detailed brief and contract between you and your copywriter, it makes it difficult for both parties to look back and say, ‘But you said…’ or ‘But we agreed…’.

Let’s take a moment and address what exactly a copywriter brief is, why it’s important and how it benefits your business to have one.

Never assume people know what you mean. Be specific.

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