How to find complementary brands for a popup collaboration

by | Nov 25, 2020 | Brand Awareness

This post is Part 5 of our How To Pop Up Series.
Check out the full series below:

Part 1 – What is a popup store?
Part 2 – 4 reasons why you should consider a popup store
Part 3 – How to find the right space for your popup store
Part 4 – What budget do I need for a popup store?
Part 5 – How to find complementary brands for a popup collaboration
Part 6 – How to promote your popup store
Part 7 – How to create a memorable popup launch event
Part 8 – How to turn popup visitors into loyal customers

Step-by-step to collaborating with complementary brands

As we have established in the previous post of our popup series, running a popup store can be costly. Instead of throwing in the towel, let’s look at what you could do to share the expenses. You guessed it, we’re talking about sharing your space by collaborating with non-competing, complementary brands.

Start with the problem you’re solving

It’s quite simple: Put yourself in your customer’s shoes and think about what problem you’re solving for them. You want to share a similar target audience with the other brand/s and create a well-rounded experience for your customers when they come into your popup store.

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Next up: How to promote your popup store.

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