It can be difficult to know where to even start looking and to be frank, there isn’t one location that fits all businesses. The options are endless, and without some pointers, it’s easy to get caught in analysis paralysis. Not to worry though, we are going to take you through the aspects of finding the right location for your popup store step by step.
Consider your audience
Firstly, it’s crucial to understand who your ideal customer is. You want to pop up where they already hang out to make visiting your store super convenient. For example, if your audience lives in metro areas, it makes sense to pop up somewhere central. If your audience predominantly shops from small independent high-end brands, then a boutique space in an affluent suburb would be a good idea.
Once you can narrow in on the location of your popup store, it’ll be much easier to choose the right space.
If you need some help with identifying the characteristics of your ideal audience, jump to this exercise.
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