How to prepare for copycats

Why no one can just copy your business

We always talk about how your product provides a solution to your customers’ problems. But it’s also important to think about why you are the best person to steer the ship. 

Why? Because eventually, someone will try to copy your business or create their own version of your idea, and when that happens, it’ll sting. At first. But then you’ll remember your unique qualities and why you’re the best person to run your business. This is why we’re thinking about this now, to prepare.

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