How to stand out on a marketplace

A great option to sell your beautifully handmade products online is to list them on a marketplace.

You can reach a much wider audience, marketing is taken care of and you can even set up shop without having your own website yet (which is useful if you want to test out a product idea).

There are different marketplaces to choose from, depending on your target audience and the nature of your products. You’ll often have to go through an application process and sometimes samples are required too. Once approved, you set up your store, upload your products and off you go.

However, like with most things, listing your products on a marketplace is not a set-and-forget exercise. Especially on popular marketplaces like Etsy, you need to be very proactive to not get lost amongst lots of other similar products.

We’ve put together our top tips on what you can do to stand out on an online marketplace and outdo your competitors to maximise sales.

Use great images

Clear images help your products stand out. Make sure they’re high res and zoomable, so your potential customers can get a close-up look.

On a marketplace, we highly recommend using a deep-etched shot as hero image and add a lifestyle picture as a secondary image. This ensures your product stands out when someone browses through category pages, and once they click on your product, the secondary image serves to help them visualise a product in its natural setting.

Check out this post for more details on product photography.

Write fun descriptions

Another way to stand out is by writing fun product descriptions that engage and provoke an emotion. The key here is to get to know your customers first, and use a tone of voice that speaks their language.

Want to know how to write compelling descriptions that include all the information necessary to convert a sale? We’ve got all the answers here.

If you're keen to keep reading, sign up to our free membership waitlist and we'll let you know when we'll launch.

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