Are customer personas outdated?
Age, gender, location, occupation – why do we need to document this information?
Let’s get one thing out of the way: Demographics are a great starting point and they’re useful, but we don’t just want to document superficial data. So let’s look at what really goes into a customer profile and why it’s crucial to have one!
As our CX expert Alison says: “People are more than statistics.”
Values, motivations and concerns are all part of the picture. In order to be able to emphasise and connect on an emotional level, you need to know more about your customers than their postcode.
Customer personas are a useful tool to understand your customers, solve their specific problems and target them through the appropriate channels.
Knowing your ideal customer is crucial to building a brand that sells.
Only once you know that, you’ll be able to understand and document the perfect customer, who aligns with your values and what you stand for.
Download our free template to create your ideal customer persona. You can create more than one, but we don’t recommend more than three, otherwise it’ll be difficult to communicate a clear message and you won’t be able to reach anyone.