Knowing your ideal customer is absolutely crucial to building a brand that sells. Without it, you essentially take a stab in the dark when trying to create useful, relevant content and market your products.

Before you do this exercise however, think about why you started your business and what problem you’re solving. What’s in it for your customers? Why should they care?

Only once you know that, you’ll be able to understand and document the perfect customer, who aligns with your values and what you stand for.

Download our free template to create your ideal customer persona. You can create more than one, but we don’t recommend more than three, otherwise it’ll be difficult to communicate a clear message and you won’t be able to reach anyone.

If you need any help, feel free to reach out!