Nathalie, The efficiency hub Founder & eCommerce Specialist

She-wolf pack leader & ultimate enabler

Together, great people can create awesome things – they just need a leader. Enter Nathalie.

Recognising an opportunity to help small businesses dominate online without all of the hoopla that comes with agency life, Nathalie combed her talent network for the very best and formed the efficiency hub, the ultimate digital hub and one-stop-shop for small businesses.

Nathalie thinks analytically and executes creatively, having assisted multiple retailers during her years at to develop tailored, cost-efficient strategies to promote growth and exceptional customer service.

One conversation with this eCommerce aficionado will have you re-thinking everything about the way you run and market your business (for the better!).

Luckily for us Nathalie is a big believer in giving back to her industry and regularly shares her expertise. She was recently featured in Foundr Magazine and took part in a NORA webinar alongside Shippit and PETstock. Keep an eye out for where she pops up next – or there will be guaranteed FOMO!


“Nathalie was instrumental in helping to scale hardtofind to becoming Australia’s leading, award-winning curated marketplace.”

Erica Stewart – hardtofind

“Nathalie is an intelligent and driven individual with a great strategic e-commerce mind. She is able to turn a complex issue into easy to understand modules for developers to code, ensuring management reporting requirements are met.”

Julie-Anne Ellem – Catalyst+

“Nathalie is super talented, really insightful, down to earth and genuinely interested in helping you with all of your needs, whether it’s talking business strategy, marketing or web development.”

Aprille Lim – Seaquatix

work with Nathalie