What you will learn
In this full-day workshop, we will work through the foundations of your brand, step-by-step, to cover the following:
1. What’s your Why?
We explore why you started your business, what motivates you to keep going every day and what your bigger mission is. This is your core that everything else builds on.
2. What problem are you solving?
We nut out what problem you are solving with your products, e.g. a reusable coffee cup that helps reduce waste, or a product that is made of special materials that are very hard to find for the consumer.
3. How are you adding value?
We explore how your business and product are adding value and what’s in it for the consumer.
4. Who are you speaking to?
We develop super detailed customer personas.
5. Who is your brand?
We imagine your brand to be a person and explore how it would look, speak, behave and interact. This sets the foundation for every interaction, customer service, how products are presented and shipped, brand colours, tone-of-voice, etc.
6. What’s next?
Based on Steps 1-5, we establish what we need to do next to communicate the right message to the right audience and generate sales.
Structural content – timetable/ schedule
9am – Your Why
10am – Your unique value proposition
11am – Your products and the problem you are solving
12pm – Lunch!
1pm – Customer persona
1:45pm – Brand persona
2:30pm – Managing milestones, budget and marketing
3:15pm – Next steps & action plan
Together we will create a solid brand strategy document for your business, including next steps. We won’t just give you principles, we will do all the hard thinking there and then and make sure everything makes sense and flows nicely.
Key takeaways – what problem is it solving?
With the right brand strategy in place, you will be able to see clearly what you have to do to communicate the right message to the right people.
A clearly structured and consistent brand is easy to understand and connect with, which creates a loyal following and generates sales.
The outcomes will be:
- A strong and consistent brand.
- A clear and easy-to-understand message.
- A plan to create a loyal audience.
- The right foundations and an action plan to get those sales.