What you will learn
In this full-day workshop, we will work through the foundations of your brand, step-by-step, to cover the following:
1. What’s your Why?
2. What problem are you solving?
3. How are you adding value?
4. Who are you speaking to?
5. Who is your brand?
6. Non-overwhelming action plan
Structural content – timetable/ schedule
9am – Your Why
10am – Your unique value proposition
11am – Your products and the problem you are solving
12pm – Lunch!
1pm – Customer persona
1:45pm – Brand persona
2:30pm – Managing milestones, budget and marketing
3:15pm – Next steps & action plan
Together we will create a solid brand strategy document for your business, including next steps. We won’t just give you principles, we will do all the hard thinking there and then and make sure everything makes sense and flows nicely.
Key takeaways – what problem is it solving?
With the right brand strategy in place, you will be able to see clearly what you have to do to communicate the right message to the right people.
A clearly structured and consistent brand is easy to understand and connect with, which creates a loyal following and generates sales.
The outcomes will be:
- A strong and consistent brand.
- A clear and easy-to-understand message.
- A plan to create a loyal audience.
- The right foundations and an action plan to get those sales.