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Brand
Story
Get to the heart of why your business exists, why your customers should care.
Creative
From logos, to fonts and copywriting to colour palettes, this step is all about your visual assets.
Operations
Put everything in place to scale and slice your learning curve in half and get your store running like clockwork.
Brand Awareness
Decide which marketing activities are right for your business and feel confident to action them in the real world.
Customer Loyalty
Build on the traffic. Bring on conversions. Boost customer retention.
DIGITAL MARKETING
Know-how
How to rank first on Google
Let’s be real here for a minute: SEO is a mysterious area of eCommerce. It’s difficult because big agencies have done a great job at making you feel like it’s difficult and can never be mastered without their help. So why even try?
Because the basics of SEO aren’t actually that complicated!
Most recent articles
Pour yourself a cup of tea and have a read, you’ll thank us later.
How to write copy that has personality and converts
How important are the words on your website? Does anyone even read the copy on your website or is it more important to have pretty images? If copy does matter, how do you know what you've written is "good enough"? Especially if you’ve never been much of a writer?So...
What is SEO?
Oh, the anxiety this three-letter acronym has brought to the online world! SEO is difficult, technical, time-consuming, expensive… all the things that send shivers down our spine. Or, is it? If you’re one of the many people who cringe at the mere thought of...
How to brief a photographer
Whether you decide to take your own product photos or hire a professional photographer, you should end up with the following files: All product image files in png (with a transparent background) and/or jpg (solid background)All lifestyle shots in png and jpgIf you...
Should I add a blog to my website?
How often have you been told to “add a blog to your website and the sales will come”? Whilst it is true that the more words you add to your website, the more material Google has to show in search results (which then increases traffic to your site), it is important to...
How to write compelling product descriptions
A great product description is half the job done. Ever read a product description so well-written it made you want to click 'buy' right away? If you haven't, boy, you're missing out. Take this description of a bottle of wine: "This fine drop smells of vanilla and...
How to price your products right
Do you struggle with putting a price on what you do and often downplay the value you add to other people's lives? You're not alone. It can be tricky to establish your own value and acknowledge the effort you put into what you do, which is why most people have so much...
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