About the Goal Digger Podcast
The Goal Digger Podcast addresses common questions, doubts, and challenges for business owners.
Host Jenna Kutcher shares insights that led to her own success, along with practical tips and advice to push past obstacles. Goal Digger is all about inspiring fellow business owners to keep going, even when the going gets tough.
What this episode is about
In episode 158, ‘Calling All Introverts: How You Can Build a Personable Brand’, Kutcher explores the stigmas of how brands are ‘supposed to be’ – loud, bold and extroverted – and disrupts this idea with guest speaker Morgan Harper Nichols, an introverted writer, artist and designer whose successful brand persona reflects who she genuinely is. Super refreshing!
Harper Nichols is such a great example of staying true to yourself and demonstrates why it’s so important for a brand to be authentic and real.
Who it’s for
If you’re interested in practical branding tips and describe yourself as a bit of an introvert, you’ll love this podcast episode.
Why you should listen to this episode
This episode uses practical tips and inspirational stories to demonstrate that you don’t need to be loud and extroverted to make your presence known. Why? Because a great brand knows its target audience and doesn’t need to try to appeal to everyone.
Kutcher breaks down how Harper Nichols created her authentic brand, right from the beginning to where she is now.
Drawing readers to her blog by publishing her thoughts and feelings from the perspective of an introvert, Harper Nichols gained a genuine following of people who resonated with how she felt and what she wrote.
We found it exciting and fascinating to hear Harper Nichols’ journey unfold, and learn from her successes and mistakes.
Discussing how and why her brand strategy worked, and what advice she’d give to those in the same boat, Harper Nichols proves that introverts don’t have to ‘fake it ’til you make it’ to be great.
You don’t have to ‘fake it ’til you make it’ to be great. – Morgan Harper Nichols