The challenges of running an online marketplace

Image by Hart Home Decor

Marketplace vs traditional eCommerce

The terms ‘marketplace’ and ‘drop-shipping‘ have become quite popular in recent years, especially with the rise of ebay, Amazon, Catch and the likes.

You can find lots of information about how drop-shipping is the easy way to make lots of money online. However, there’s lots more to it that just listing someone’s product on your website.
Just like any business, running a marketplace using a drop-ship-model comes with its own set of challenges.

We spoke to Tiffany Benn, founder of Hart Home Decor, about how she built her drop-ship marketplace for Aussie-designed and -made homewares, and grew it into an award-winning platform.

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