We’ve established that a popup store can be a great option for various reasons, but one of the scariest questions must be “What’s it all going to cost?” Let’s break it down:
1. Rent
Check out websites like Spacely, SpaceBook or Popupshopup to browse a variety of rentals for as little as $20 per day for a small studio and up to $2,500 per week for a larger space.
Major shopping centres including Westfield are encouraging smaller stall setups in dedicated areas within their centres. With a quick turnaround after enquiry (usually 2 weeks) once a booking is confirmed, you can rent a kiosk-style stall with pricing ranging from $2,000-5,000 per week (if you are supplying your own displays).
Perhaps you’ve had your eye on an event space for a while. And if that’s the case, reach out to the property manager directly to inquire about availability. Tip: Drop by and ask the current tenants for feedback on the location.
Insurance
You will need to make sure that you’re’ covered by a sufficient insurance policy for your store and any events you might be holding (e.g. launch party or VIP nights). Have a chat to an insurance broker (e.g. our trusted partner Vinny) and check with the property manager whether your lease agreement includes commercial insurance.
2. The fit-out
Perhaps your space already comes with a basic fit-out, or you have a lot of things at home that you can use. You might decide to hire everything you need, search Gumtree or make a trip to IKEA.
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