What does customer service look like for online stores?

It’s the 21st century: Everyone carries a palm-sized computer wherever they go, Walkmans aren’t a thing anymore and everything is digitalised. We buy clothes, shoes, bags and even groceries online, delivered straight to our doorstep.
As much as we love it, we’re wondering, with this ever-growing digitalisation, what does good customer service look like?

What can you do to provide great customer service online?

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