Why is no one buying?
The sound of crickets chirping has got to be one of the worst nightmares for any business owner.
Imagine this: You spent what seemed like a lifetime developing and perfecting your product, your branding and your website. You’re ready to go. But then… crickets.
We sat down with Tony from Objct Co to talk about the challenges he’s had to face with not making sales initially, and the lessons he’s learnt along the way. Read on and find out what he did to turn things around.
How did you launch your business?
The product idea came to me a long time ago. It’s a crossover between a lap desk and a storage pod.
The original prototype was just a plastic lid balanced over a baking dish! Something I quickly whipped up so I could comfortably work on my laptop while sitting cross-legged on the couch. Years later, I drew up a rough sketch of the Lapod and well, I ran with it!
Before the launch, I spent a long 18 months just choosing the right supplier, designing and making mock-ups, and repeating the design process over and over.
While I was waiting for suppliers to send over samples, I worked on a few things like designing the brand and naming my business. It took quite a big Excel spreadsheet to just decide on the name Objct Co because I had to check whether I could trademark, register the name for business, and make sure the url was available.
At one stage, I remember sitting with all my products in my garage, and decided that I had to start building a website and a following on social media. This took so much longer than I thought! I had to do it all by myself – setting up my accounts on Instagram, Twitter, Tumblr, Pinterest, Facebook and Shopify. I didn’t know much about branding and just tried to reverse-engineer how other brands were developed. I even learnt product photography myself!