The money trap that is digital advertising
What’s the first thing that comes to mind when you think about how to make more sales online?
We’re guessing marketing and advertising.
It’s not just you. Whether we run a quick Google search or scroll through online business groups: Facebook Ads and Google Ads are all the rage.
So it comes at no surprise that often business owners jump straight to running ads, but what they’re unaware of is that they’re simply not ready for it. Next thing you know, money is out the window and sales have barely increased (if at all).
Good news is: it’s not as difficult as it may seem. You absolutely can run successful ads online! To make these channels work in the long run, all you need is a foundation and a strategy.
Understand your audience
Let’s all take a little step back. Before you start thinking about raking in all the money from your sales online, put yourself in your customer’s shoes. Ask yourself the following questions: