Why do I need an Email Welcome Series?

Email marketing can be a great channel to increase your online sales

If you’ve ever spoken to someone about how to get better at sending eDMs, the term ‘Email Welcome Series’ may have been mentioned.
But what exactly is it? Why is everyone saying that businesses need one? And where can you find some really awesome examples to refer to for a little inspo? Read on and find out!

What is the point of a Welcome Series?

Think about this: When you meet someone new, you start with an introduction and present yourself from your best side. Or when a friend visits you at your new home, you invite them inside, make them feel comfortable and offer to show them around. A Welcome Series does exactly that for your new subscribers with the aim to turn them into loyal customers, via email.

Why do businesses need a Welcome Series?

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