Why do I need an Email Welcome Series?

Email marketing can be a great channel to increase your online sales

If you’ve ever spoken to someone about how to get better at sending eDMs, the term ‘Email Welcome Series’ may have been mentioned.
But what exactly is it? Why is everyone saying that businesses need one? And where can you find some really awesome examples to refer to for a little inspo? Read on and find out!


What is the point of a Welcome Series?

In a nutshell, a Welcome Series is used to introduce you and your business to new subscribers with the aim to turn them into loyal customers, via email.


Why do businesses need a Welcome Series?

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