Everyone loves free shipping

As an online customer, the sheer joy of discovering free shipping is still something that gets us excited and motivated to purchase, but it comes with a tiny little sense of relief because it means there’s no hidden costs at checkout.
As a small business owner however, you might be sitting here pouting with your arms crossed, wondering, ‘Why should I bear all the shipping costs?’

Not only do we love free shipping as customers (who doesn’t?!), but we’re also big believers in offering free shipping from a business-perspective. Why? It’s simple: There’s a certain psychology to free shipping that makes it worthwhile.

Read on for a glimpse inside the minds of your online customers and delve into their thoughts to see how free shipping could increase your sales and add to your brand.

Stage 1: The problem you can solve

“There’s a birthday party on Saturday night. What should I wear? Everyone shops from the same website, and I really don’t want to wear the same dress as someone else. Let’s check out some smaller brands.”

Stage 2: Browsing on your website

“I like the clothes on this website! The prices are decent and the products look great. I’m feeling pretty good about this brand so far.”

Stage 3: Adding products to cart

“There’s a few things I like, I’ll throw that in the shopping cart for now, but I’m just not sure about their sizing or delivery times. Guess I’ll find out when I check out.”

Stage 4: Checking out

“Hang on a sec! I was only prepared to spend this much, but now with the cost of shipping… It adds up to be much more than I expected. Maybe I’ll have a look somewhere else after all.”

What happened here? – Explaining the psychology