Why you should offer free shipping

by | Dec 16, 2019 | Operations

Everyone loves free shipping

As an online customer, the sheer joy of discovering free shipping is still something that gets us excited and motivated to purchase, but it comes with a tiny little sense of relief because it means there’s no hidden costs at checkout.
As a small business owner however, you might be sitting here pouting with your arms crossed, wondering, ‘Why should I bear all the shipping costs?’

Not only do we love free shipping as customers (who doesn’t?!), but we’re also big believers in offering free shipping from a business-perspective. Why? It’s simple: There’s a certain psychology to free shipping that makes it worthwhile.

Read on for a glimpse inside the minds of your online customers and delve into their thoughts to see how free shipping could increase your sales and add to your brand.


Stage 1: The problem you can solve

“There’s a birthday party on Saturday night. What should I wear? Everyone shops from the same website, and I really don’t want to wear the same dress as someone else. Let’s check out some smaller brands.”


Stage 2: Browsing on your website

“I like the clothes on this website! The prices are decent and the products look great. I’m feeling pretty good about this brand so far.”


Stage 3: Adding products to cart

“There’s a few things I like, I’ll throw that in the shopping cart for now, but I’m just not sure about their sizing or delivery times. Guess I’ll find out when I check out.”


Stage 4: Checking out

“Hang on a sec! I was only prepared to spend this much, but now with the cost of shipping… It adds up to be much more than I expected. Maybe I’ll have a look somewhere else after all.”


What happened here? – Explaining the psychology

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